Christmas E-mail Marketing

Christmas is one of the best times of year to market and sell your book: Customers are ready and wanting to buy, all you have to do is make sure your book is one of their purchase options. Holiday sales are expected to exceed $1 trillion and e-mail marketing accounts for 20% of that! That’s $200 billion!

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Writer of the Week – Elizabeth Silva Video Interview

For decades, Elizabeth Silva has crafted an annual holiday newsletter to family and friends, summarizing her family’s year in light-hearted, witty prose. Little do her readers know, however, of the conflict and pain behind those season’s greetings full of optimism and cheer.

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