Books For Valentine’s Day
As a book marketing coach, I provide a road map to where you as an author should invest your time, energy and marketing dollars. One of the most important tips is: tie your book marketing into special holidays and events. This is because all the TV and online ads and stores have already done most of the work…
read moreBook Funnels: Catch Your Readers and Build your E-Mail List
As a general rule, what is the problem that causes the downfall of most enterprises? The problem they don’t know about. The same applies to you as an author marketing your book. Having an author website is great, but you need to build funnels into it to catch your readers.
read moreAre you teaching readers to devalue your books and your brand?
Ask yourself this question: if you saw a Rolex at a store and it cost 99 cents, what would your reaction be? What’s wrong with it? It must be a reject, have some flaw, I should stay away from it. This is the basic tenet of marketing: sell by value, not price.
read moreMedia kit must-haves
Every author needs a media kit. Why? The purpose of a media kit is to let a producer or editor know who you are, what you are presenting and give them confidence in putting you on camera, on radio / podcast or in publication. Your media kit should also be on your website under its own MEDIA menu button, in a downloadable PDF format and…
read moreExcuse me, am I bothering you?
Something I hear a lot about social media marketing is, “I don’t want to bother people by posting too often.” But the basic tenet of social media is “content drives engagement and followers.” Don’t be worried about “bothering people.” It’s okay if some people un-follow you, to be replaced by those who…
read moreHow marketing a book is like raising a child
AFFORDABLE MINI BOOK TRAILERS FOR ADS, SOCIAL MEDIA & WEBSITESomething I encounter a lot in coaching and working with writers is a dual frenzy of excitement and despair. A lot of authors who think their book should be selling better than it is, don’t realize that it’s...
read moreWriter of the Week – Karen Asp Video Interview
Anti-Aging Hacks: 200+ Ways to Feel—and Look—Younger, by Karen Asp Preserve your looks and your health with these 200+ easy strategies to age-proof your body and mind. Are signs of aging—or even just worrying about signs of aging—taking their toll on you?...
read moreWriters of the World – Elizabeth Silva, Jeanne McWilliams Blasberg, Lizbeth Meredith and Lisa Boucher Video Discussion Panel
The panelists discuss the joys, challenges and triumphs of motherhood, as well as their books and writing in this Mother’s Day Special.
read moreWriters of the World – Michelle Cox, Belle Brett, Donna Cameron and Stephanie Raffelock Video Discussion Panel
The panelists discuss reinventing ourselves and following our dreams at any age and stage of life, the Positve Aging Movement & more!
read moreWriter of the Week – Diane C. McPhail Video Interview
In her sweeping debut, Diane C. McPhail offers a powerful, profoundly emotional novel that explores a little-known aspect of Civil War history—Southern Abolitionists—and the timeless struggle to do right even amidst bitter conflict.
read moreWriter of the Week – Elizabeth Anne Wood Video Interview
Elizabeth Anne Wood is a SUNY Chancellors Award-winning Professor of Sociology at Nassau Community College in Garden City, NY. She is also Senior Strategist for Woodhull Freedom Foundation, the nation’s only human rights organization working full time to…
read moreWriters of the World – Kari Bovee, Keturah Kendrick, Natalie Devora and Jasper Trey Video Discussion Panel
The panelists discuss their favorite travels, what it’s like to be a teacher, how they really feel about book marketing, the best thing about being an author and much more!
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