Q: What is a Writers of the World Discussion Panel?

A: It is a discussion panel bringing together four to six authors to address a set of questions to promote their books and build and polish their media and online presence.

Q: Can you show me an example of what they look like?

A: Yes, here are four examples:

Q: When does recording take place?

A: This is done at the convenience of each author panelist. Each writer will fill in their availability at an online calendar link that I send out and a common consensus is reached for the day and time the panel will be held. 

Q: How does a Writers of the World Discussion Panel benefit me as an author?

• It is a book marketing tool that increases your book’s online visibility and profile, as well as your author visibility. 
• It builds and polishes your media presence.
• You can use it to jump start and boost your YouTube channel. It’s very important to have a YouTube channel, as it’s the second largest search engine people turn to. 
• It can be added to your media appearances list on your media kit and media website page. 
• It will make it easier to get more media appearances, because it allows other media outlets to see you on camera and to know that other outlets have already featured you. 
• It builds your credibility with media outlets who want to feature you in the future, as well as with your readers and colleagues. 
• The video will be indexed and show up in Google and can be shared on social media on an ongoing basis into the future.
• Writers can perfect the process of talking about their book on camera. This is useful for writers who have done media appearances before and those who are new to it, as it allows you to build and polish your presentation and on-camera presence and overcome any nervousness associated with promoting your book in the media.  
• You will meet other writers and exchange ideas about the writing process and book marketing. 
• Linking your name with other authors creates cross-promotion to each other’s audiences, exposing your book to new demographics.
• The panel video creates interesting content for your fans to learn more about you and your book and connect with you in a more personal way.
• It’s a fun, enjoyable experience to share about your book and bond with the other panelists! The goal is to get a diverse array of writers from different genres and backgrounds to cross-promote to each other’s audiences and create interesting points of view.

Q: How does this help me with Google rankings and building my Author Authority?

• It forms a permanent advertisement for you online that continues to perform after publication. It is indexed by Google and will be permanently displayed in search results, as well as Video search results. 
• The video will increase your Author Authority on Google (which will drive up your Google ranking). Author Authority is the metric by which Google confirms identity across platforms. In this day and age, with so much online content, people changing social media accounts etc., it’s difficult for Google to know who is actually a real person. Having your content and name indexed across multiple platforms, including video, makes you rank higher because Google can confirm your online presence. 

Q: How do they work exactly?

A: 1)  You will need to open a free account with the video conferencing software www.Zoom.us

2) Before the panel, I will do a video and sound check with each author individually, by video conference, to make sure all their equipment and setup is optimized so everything runs smoothly.

3) I will create a panel script listing all the panelists, some panel instructions (example eye contact with camera etc.) and the panel questions, which I will e-mail to everyone. 

4) At the time of the panel, I will send each author a link to the Zoom room by Facebook messenger and/or e-mail. Clicking on it will take you into the Zoom room.

5) We will do a five-minute meet and greet then recording will begin. Each panel is about 30 minutes.

6) After recording, I will edit the video then send everyone the YouTube link to post. I will also create and send each panelist a social media image for promotion.

7) Everyone will share the panel link in their blog posts, social media and newsletters, to get as many views as possible. 

8) The discussion panel will be indexed by Google and linked to your name and can be added to your YouTube channel and media kit. 

Q: What does it cost?

A: $79, to cover the costs of assembling the panel, coordinating a time that’s convenient for all panelists, doing the pre-recording video and sound checks with each panelist, recording and conducting the panel, video editing, uploading to YouTube, embedding the code, graphic design, social media images and promotion. This takes upwards of 30 hours for each panel. 

Q: How do I sign up?

A: E-mail me at UBDCreative@Hotmail.com