As a book marketing coach, I provide a road map to where you as an author should invest your time, energy and marketing dollars.
One of the most important tips is: tie your book marketing into special holidays and events. This is because all the TV and online ads and stores have already done most of the work for you, i.e.  told people they need to buy.

Consumers spend $20 billion before and on Valentine’s Day on gifts. Spending has exploded; people buy for not only their significant other, but  for friends, parents, children, coworkers, neighbors, and you need to make sure you get a piece of those sales.

Ways to do this:

• Run Facebook or Instagram ads.
• If you have extra inventory at home and can ship it yourself, run a Facebook or Instagram ad offering signed, gift wrapped books and other attractive package deals, such as “comes with candy or a teddy bear,” etc.
• Create a video ad specially for Valentine’s Day that emphasizes why  your book is a great gift (this video can be used year after year).
• Do a Valentine’s Day giveaway, either of just your book or a bundle, to build your e-mail list.
• Create a new social media image with your book for Valentine’s Day, and post on social media, using hashtags #Valentine (48%) #Love (12%) #ValentinesDay (7%)  #Valentines (4%) #ValentinesDayGift (4%)
• Try to think outside the box and think of your audience and readers, what would be useful for them this Valentine’s Day?
• Remember that nowadays it’s not just about couples, but also about celebrating singledom, so that can also be an angle to approach it from in  your ads.
• Valetine’s Day marketing can be a lot of fun, so relax and let your inspiration and marketing ideas flow!

I can help you. To discuss your Valentine’s Day marketing, contact me at UBDCreative@Hotmail.com, or you can click the button below and fill in your information, or just call! I offer Facebook and Instagram ad coaching, I create custom Valentine’s Day images with your book and theme of your choice, Valentine’s Day ad video creation, I create giveaways and anything else you might need.