Q: What is the value of a book trailer? 

• A book trailer is one of the most powerful marketing tools you can use.
• Amazon Author Page – a book trailer can be uploaded to your Amazon Author Page to showcase your book/s.
• A trailer creates a visual storyboard on social media and embedded on your website that allows people to see at a glance what your book is about and why they should buy it. 
• A book trailer acts as an ongoing Google advertisement, because Google shows visitors a thumbnail of the video in their search results. Advertisements with images always get more clicks and views than text. This means your book gets seen by more people and gets higher visibility in online search results (see image below).

• A book trailer creates a visual identity for your book online that is superior on search pages to Amazon listings or other places you are featured, because the video is previewed as an image. This makes people want to click and watch.
• Your book trailer will get indexed by Google and make you rank higher in search results for your book, website, author authority and author brand name recognition.
• Google loves video. When you connect your YouTube channel to your website (I show you how), this gives you an inside fast track, driving up your website rankings, because Google, the biggest search engine on the planet, owns YouTube and rewards websites that are connected to YouTube and feature video content, ranking them higher.
• If you are newly or recently published, a book trailer jump starts your book marketing, so more people see it. If you have been published for a while, it reinvigorates it with fresh excitement, engagement and views.
• A trailer is a marquee for your book, essentially putting it in bright lights, using the same tools that movie studios use to market their movies.
• Video draws people in, keeps them engaged, and gets more views more than any other medium. It is one of the fastest growing sectors online in terms of view counts.
• Your book trailer can be set to autoplay on your website so that visitors get engaged and watch it, even if they are short of time or just browsing. This will keep them on your website so that you can funnel them through to your book sales page. 
• The movement of the images and text as it autoplays on social media will catch people’s eye as they scroll through their feeds and they can watch and read the storyline even without clicking the volume for the music. 
• It forms a highly visible and popular part of your online promotional materials and should be featured front and center on your website and pinned to the top of all your social media platforms, because it allows people to quickly and effectively see a visual synopsis of your book in an emotive and in-depth way in a very short amount of time.
• Video stirs emotion in people very quickly and effectively and studies have shown that emotions are the top key factor in what makes people buy. Sales are driven by emotion.
• Your book trailer will continue to get increasing views as time goes by, acting as an ongoing video advertisement for your book, at no further cost to you.

Q: How many books can be in one trailer?

A: There can be up to six books featured in a trailer.

Q: What do I get?

• The book trailer in MP4 High Definition video.
• YouTube cover image (thumbnail).
• Code to embed it on your website.
• Code to embed it on autoplay on your website.
• I show you how to get a Universal Amazon Sales Link for your book to put alongside your trailer, so that people can purchase it from any country that it’s available in.
• I walk you through, step by step in an online video screenshare, how to put the trailer on your YouTube channel.
• I walk you step by step through how to customize your YouTube channel to create a Media Appearances section to showcase all your media appearances that have been published on YouTube.
• I show you how to put the trailer as the feature presentation on your YouTube channel so that it greets all new visitors and returning visitors, right at the top.

Q: What does it cost?

A: A book trailer costs $ 1,000, divided into two equal payments, one at the start of the project, the final after receiving the MP4 video. 

Q: How do I start the process of having a book trailer made or ask additional questions?

A: Please e-mail Melissa at UBDCreative@Hotmail.com 
or direct message Melissa on Facebook, https://www.facebook.com/MelissaDee11