The 12 benefits to writers of doing a reading on the Free Virtual Book Tour or being interviewed on the Spotlight on Writers Series:

1. The Virtual Book Tour and Spotlight on Writers features that I create appear on the first page of Google in many cases, thus forming a constant traffic push to your website and Amazon sales page.
2. I promote them free on my social media channels and they get re-shared by other writers, audiences and fans who follow the series.
3. Your Virtual Book Tour or Spotlight on Writers feature creates a permanent back link to your website, which will increase your Google Search Engine Optimization and raise your website page ranking, as back links are one of the top things Google uses to rank websites.
4. Being featured in the article will increase your Author Authority and thus visibility on Google.
5. People are more engaged when they hear a reading / listen to an author interview and are more prone to buy the book.
6. You can use the reading or interview at the end of blog posts and newsletters as a Call to Action next to a purchase link to drive engagement and sales.
7. You can feature the reading or interview prominently on your website as a quick engagement and sales driving tool.
8. It gives you interesting content to put out on your social media channels to engage your followers.
9. It’s a great way of displaying the content of your book, sharing more information about yourself as an author and for your audience to hear your voice doing the reading / interview makes them feel connected to you and engaged, all of which is needed to create that relationship that leads to sales and recommendations to their friends.
10. It also makes doing publicity and getting interviews easier, because they can see that you’ve already been featured.
11. In today’s busy world, it engages those who are fans of audio books, because a lot of people don’t have time to read and they can listen to your book excerpt reading or interview while going about their day.
12. It’s a great complement to a book launch to create buzz about a new book coming out, giving fans a ‘sneak peek’ that will leave them wanting to see and hear more.